Google Ads reaches people at the moment they are looking for what you sell. That intent is what makes it the strongest paid channel for most local businesses — and also what makes it expensive when the account is set up badly. Wasted spend in Google Ads is usually quiet: the campaign runs, the clicks arrive, and none of them were ever going to buy.
Rank on Maps builds and manages Google Ads accounts for businesses across Mumbai.
Where budget usually leaks
No negative keywords. Broad match without exclusions pulls in searches for free services, jobs, DIY guides and competitor names.
Conversion tracking missing or broken. Without it, the algorithm optimises toward clicks rather than customers, and you cannot tell which campaign works.
Traffic sent to the homepage. A visitor searching for one specific service should land on a page about that service, not a general homepage.
Location targeting set too loosely. The default setting includes people merely showing interest in your area, not just those in it.
Bidding on brand terms unnecessarily. Sometimes justified, often just paying for traffic you would have received free.
Automated recommendations applied blindly. Google’s suggestions optimise for spend as much as for your results.
What we run
Search campaigns targeting the terms your customers actually use
Local and call-only campaigns for businesses where a phone call is the conversion
Performance Max where the account has enough conversion data to justify it
Display and remarketing to reach people who visited but did not enquire
YouTube campaigns for businesses with video worth putting budget behind
Shopping campaigns for retail and e-commerce
How we work
Audit before changing anything. If an account already exists, we establish what is working before rebuilding, so history is not thrown away.
Fix tracking first. Conversion actions defined properly — calls, form submissions, bookings — and verified before spend increases.
Research keywords by intent. Terms are grouped by what the searcher wants, not just by volume.
Build the negative list early. This is where most of the immediate saving comes from.
Match ads to landing pages. Relevance improves quality score, which lowers what you pay per click.
Review search terms weekly. Real queries reveal waste that keyword planning cannot predict.
Report on cost per acquisition. Impressions and click-through rate are diagnostics, not results.
What to expect
The first month is largely about data. Search term reports show what people actually typed, negatives are added, and bids settle. Meaningful optimisation starts once there is enough conversion data to act on.
Costs vary enormously by category. A competitive commercial term in Mumbai can cost many times what a niche service term costs. We can estimate a range from keyword data, but a firm cost per lead only becomes reliable after a few weeks of real traffic.
What we need from you
Access to your existing Google Ads account, or help creating one
Website access to install conversion tracking
A landing page for each main service, or agreement to build them
Your average customer value, so we can work out what a lead is worth
A monthly budget, plus management fee, sustainable for at least three months
Common questions
Google Ads or SEO?
Different timelines. Ads produce enquiries immediately and stop when you stop paying. SEO takes months and compounds. Most businesses that can afford both run ads while SEO builds.
Can you guarantee a cost per lead?
No, and a guarantee before seeing your data would be a red flag. We can give you a researched estimate and then report honestly against it.
My previous agency spent a lot with no result.
Common, and usually visible in the account. An audit will show whether tracking was in place, what the search terms actually were, and where the money went.
Get your account reviewed
We can audit your existing Google Ads account and show you where spend is being wasted before you commit to management.