Facebook and Instagram put your business in front of people who were not searching for it. That is the opposite of how Google works, and it is why Meta ads suit some objectives well and others badly. Used properly they build demand. Used as a substitute for search advertising they waste money.

When Meta ads make sense

If customers are actively searching for what you sell, Google Ads will usually convert better. The two work best together rather than as alternatives.

What we run

How we work

What you should expect

The first two to three weeks are a learning phase. Costs are higher and results are inconsistent while the algorithm gathers data. Judging a campaign in its first week produces the wrong conclusion almost every time.

Creative fatigue is real. An ad that works will decline after a few weeks as your audience sees it repeatedly, which means new creative on an ongoing basis rather than one set running indefinitely.

We cannot promise a specific cost per lead before testing. Anyone quoting one without knowing your industry, audience and offer is guessing.

What we need from you

Common questions

How much budget do I need?
Enough for the algorithm to gather conversion data. Very small daily budgets spread across multiple campaigns tend to produce nothing usable.

Are Meta leads lower quality than Google?
Often yes, because the person was not actively looking. That is manageable with better qualifying questions and fast follow-up, but it should be factored into what you expect to pay per lead.

Can you use my existing creatives?
Yes, if they are suitable. Most businesses find that ads built for the platform outperform repurposed brochure images.

Talk to us about your campaigns

Tell us what you sell and what a customer is worth to you, and we will tell you whether Meta is the right channel before you spend anything.

Rank on Maps is a leading Google Business Profile optimization company in Mumbai, offering services like GBP creation, suspension recovery, local SEO, and Google Maps ranking. We help businesses grow their online presence and generate more leads.

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